We are an artist incubator based out of Post Electric Studios in Edinburgh.
We provide management, expertise, infrastructure and resources to up and coming artists to empower and help develop their careers. This can include releasing their music independently while retaining their rights both physically and digitally. Our goal is to guide our artists to a place where they have the exposure, collateral and experience to make the step into the traditional label and publishing industry on their own terms.
WHO WE ARE
JAMES BRUCE
An all-round music industry veteran at 37, James cut his teeth in grassroots music venues in Aberdeen; booking over 200 shows in a two and a half year period before moving to London, and into artist management, joining SuperVision Management and leading artists through independent and major label releases and into publishing deals. James was then Coca-Cola’s tour manager on the 2012 Olympic Torch Relay before joining CrowdSurge’s BD team, working on global campaigns for artists from grassroots level through to arenas.
James came home to Scotland in 2015, relocating to Edinburgh. After joining PCL Presents as a promoter, he joined The City of Edinburgh Council’s Cultural Venues in May 2017 where he is Programme Development Manager for Usher Hall, Assembly Rooms, Ross Bandstand and Church Hill Theatre. James also serves as a director of the Scottish Music Industry Association. He enjoys Star Wars, Aberdeen FC, running long distances and making a mess in the kitchen.
KEVIN BROWN
A distinguished music industry exec: the most senior industry facing exec at Spotify ex US from 2013 - 2017, with 20+ years of senior level label experience in domestic and international roles with both independent and major labels, and significant artist management experience with global superstars and development artists. This all positions him to understand the current music industry landscape from all perspectives.
When not working on behalf of Post Electric Artists or the clients of his consultancy 'All Sides Music', Kevin enjoys collecting guitars and classic 80’s analogue gear, and maintains the Instagram profile @cats.with.guitars on behalf of his cats, a profile which is considerably more popular than his own...
ROD JONES
Rod is best known as a founding member, guitarist and songwriter with Idlewild and record producer working out of and running Post Electric Studio in Leith, Edinburgh. He has written, recorded and produced various Uk top 20s.
Rod also co founded the Fruit Tree Foundation; a project aimed at raising awareness for mental health and running various workshops to better wellbeing with music. He is a regular speaker on industry panels regarding mental heath.
Working with and nurturing emerging artists over the years he took the plunge into management with Hamish Hawk after producing his last couple of records.
Outside of the studio and stage, Rod is a keen runner, cat dad and all round audio gear nerd. Biscuits always welcome…..